Why does Home Staging make it easier to sell properties on the Costa Brava?

Coming straight from the United States, the concept of "Home Staging" was born out of the idea that buyers make their decision within the first 90 seconds of the visit. It is a technique that consists of highlighting each strong point of the property for sale to accelerate its sale and sell it at the best possible price. In concrete terms, Home Staging goes far beyond simple interior and/or exterior decoration as it aims above all to create a heart crush for the person visiting the property. But why is Home Staging a real selling point on the Costa Brava and does it make it easier to sell flats, houses and villas?

Home Staging triggers a heart crush effect

Home staging is an art in the sense that it focuses the attention of potential buyers on the strengths of the property and what makes it different from others. Its literal meaning is, of course, proof of this: "staging the house" or "enhancing the value of the house". This concept owes its origin to Barbara Schwartz. While the American real estate market was in the midst of a crisis in 1972, this decorator turned real estate agent was still able to sell properties more quickly, without much price negotiation, thanks to the thoughtful staging of the spaces she called "Home Staging".

The fact that it encourages potential buyers to "fall in love" is undoubtedly one of the reasons why Home Staging makes it asier to sell properties on the Costa Brava. As you know, when you manage to provoke this kind of feeling, chances are that the property will not remain on the market for long. It is also a guarantee that you will not have to go through a long and tedious negotiation process. Thus, betting on home staging is to ensure that at least part of the house will remain in the visitor's mind after his visit and will push him to decide quickly. According to certain studies, in 90% of cases, a property purchase is made following a crush, a feeling that is akin to love at first sight.

Home staging does not therefore consist of selling at a higher price, but rather of enhancing the value of the property to put any weak points or obstacles to the purchase in the background and so that it can arouse covetousness. In other words, it allows the seller to present the property in its best light and to create a unique environment in which each visitor can quickly project themselves. The aim of this form of property marketing is to make a good impression from the very first seconds of the visit, an impression on which buyers often base their decision.

Home Staging enhances the value of the property put up for sale.

Located a few hundred kilometers from the French border, in the north-east of Catalonia, the Costa Brava attracts both investors and new inhabitants. The region, from north to south, from the interior to the coast, offers a Mediterranean climate that is very pleasant all year round: mild in summer and moderate in winter. So, if you're about to sell a house, flat, studio or villa in this piece of Spanish paradise, you have to stand out from the crowd because the competition is tough. In this kind of context, home staging takes all its importance. In addition to transforming the property into a real heart crush and considerably increasing the number of visits, this concept will not fail to enhance the value of the building and highlight every detail that sets it apart from similar properties sold at the same price.

De-cluttering, depersonalization, space purification, repairing minor damage, changing a few elements, refurbishing, embellishing, bringing up to standard, maintenance of exterior spaces, lighting... these are all points that can be used to enhance the value of the houses or apartments for sale in Rosas to ensure that they appeal to as many people as possible and that they find takers more quickly. Here again, studies have shown that a non-arranged property sells in 127 days on average, compared with 20 days for a "valued" property.

Home staging encourages estate agents to give preference to the property in question.

A property that is professionally presented, in this case by an experienced home stager, is considered by estate agents to be attractive. They are therefore more inclined to show it to potential buyers, or even present it at a higher cost. Knowing that a "home staged" property increases their chances of triggering a sale with a small number of visits, some estate agents will tend to offer it as a priority. Others will even go so far as to offer a free consultation to sellers who agree to give them an exclusive mandate. In any case, real estate agents and negotiators appreciate the fact that they can offer a quality property to those who give them a mandate, but also make them dream.

Home Staging can revive a property that has been on the market for too long.

When a property has been on the Costa Brava market for a long time, this does not mean that it can no longer be sold. It can even be sold quickly after home staging work has been carried out. In fact, home staging proves to be relevant in order to give it a whole new appeal and to ensure that it can regain interest and regain the favor of potential buyers. Although its first sale is doomed to failure, its staging by an experienced home stager will bring out its charm and all its assets. This staging will even take place in the property advertisement so that it can monopolize the attention of potential buyers.