Why are new digital technologies making it possible to sell properties on the Costa Brava?

The digital transition is now tending to increase in almost all sectors of activity and is accompanied by an infinite number of prospects for development. The real estate sector on the Costa Brava is no exception and, for several years now, has been going hand in hand with new digital technologies. New digital services have thus emerged and have revolutionised the practices of each player in the real estate sector, but also the customer journey.

Digitalisation of real estate rhymes with a distinguished customer experience

Often appearing to be a sector that is as static as it is insensitive to technological innovations, real estate, especially on the Costa Brava, is now in symbiosis with new digital technologies in order to keep up with market developments and to comply with the ever-changing demands of customers.

Technology has become more than just an asset for the players in this sector. It is a vital necessity in the sense that it allows them to bring added value to their offers and to create new processes and/or uses that can boost their chances of selling easily. Thus, if digitalisation enables real estate players, particularly developers, to sell houses, flats, studios or villas on the Costa Brava, it is because it is above all at the service of the customer experience.

The client can find the house of his dreams without having to make the slightest move.

Previously, going directly to a real estate company or requesting the expertise of an intermediary (agent, hunter, etc.) was the client's only recourse in terms of information. Now, with the digitisation of real estate, they can obtain information directly online thanks to various dedicated platforms, such as a Costa Brava digital real estate agency, comparators, real estate ad portals, etc. The buyer client can thus go in search of the house of his dreams on the Costa Brava without having to make the slightest move.

What you need to understand is that thanks to digital technology, real estate professionals can carry out real estate development where their targets are located, which are grounded in online research, consultation of customer opinions, product comparisons, etc.

The customer can visit his future home from his sofa and in virtual reality.

With the aim of helping future buyers to find the property that suits them, real estate professionals offer them new experiences through the immersive virtual visit solution. This offers prospects the opportunity to view the properties, both new and old, that have caught their attention from all angles and to visit each room of the building to scale. In other words, it simulates a 360° tour of a place. From home, the user moves at his own pace and through real images of excellent quality taken with HD photos, videos and the use of drones.

Sellers, for their part, highlight the assets of their property and reduce the time spent on visits. In other words, they take their real estate ads into another dimension while making prospects dream.

The client can communicate in real time with the real estate professionals.

Thanks to the digitalisation of the real estate sector, clients and prospects, whether they wish to buy or rent, can interact directly with the real estate professionals of the Costa Brava via instant messaging applications. These technologies help to develop the human aspect of the exchanges between real estate players and clients. Information is transmitted instantaneously and with total transparency.

Individual sellers can have the value of their property estimated online.

How much is my property worth? This is the question we always ask ourselves before putting our property up for sale. It is also the decisive point for selling as quickly as possible while limiting buyers' negotiating margins. Now that digitalisation is at the heart of the real estate sector, private sellers can estimate their property online for free, particularly from an appraisal platform.

They can then ask a real estate agent to further refine this first estimate by videoconference. The agent will then discover the property online, as if it were there. At the end of the visit, he gives the sellers an accurate and complete estimate of the property. At the same time, he can explain the best strategy for selling quickly and efficiently.

Selling properties on the Costa Brava by taking advantage of real estate portals

Real estate portals are one of the fruits of the digitalisation of the real estate sector. More concretely, they are intuitive platforms designed to enable sellers to broadcast their ads to a large number of Internet users. For estate agents on the Costa Brava, these platforms are an excellent way of targeting both Spanish and foreign clients. In addition to the publication of advertisements, they also offer them other potentially useful services, including portfolio management tools, mandate entry services, performance indicators, market watch, etc.

In other words, real estate portals encompass a range of services useful to all real estate players, i.e. sellers, buyers, estate agents, flat hunters, property developers, etc. There are several types of portals today, i.e. portals for private individuals' ads, portals for professionals' ads, portals that publish both professionals' and private individuals' ads, specialised portals (sales of old properties, sales of new properties, rental offers, etc.).

Boosting productivity thanks to real estate CRM

This solution is particularly aimed at agencies or property developers on the Costa Brava who wish to benefit from significant gains in productivity and responsiveness. Real Estate CRM is a concentrate of functionalities enabling these professionals to centralise their customer database and their real estate repository in a single environment. It enables them to identify each opportunity in line with the qualified needs of prospects, to have a 360° view of their market and of course to personalise their offers as much as possible.

In addition, this tool offers real estate agents and promoters the possibility to get closer to prospects who are now hyper connected, or to measure in real time the impact of their marketing actions.